Major League Soccer is making significant strides in its international presence and player acquisitions, with recent developments involving high-profile signings and strategic broadcast agreements.
In August 2025, Los Angeles FC made headlines by signing South Korean national team captain Son Heung-min from Tottenham Hotspur for a reported MLS record of $26.5 million. This landmark move has not only bolstered LAFC's roster but also attracted substantial attention from South Korean audiences. To capitalize on this interest, MLS secured multiyear broadcast agreements with South Korean platforms Coupang Play and SPOTV, enabling fans in South Korea to watch LAFC matches live. Seth Bacon, MLS's executive vice president of media, highlighted Son's signing as a major cultural and sporting milestone, enhancing the league's international visibility.
Meanwhile, Inter Miami CF is reportedly finalizing a multiyear contract extension with Argentine superstar Lionel Messi. The 38-year-old forward, who joined Inter Miami in 2023, has been instrumental in the team's success, leading them to victories in the 2023 Leagues Cup and the 2024 Supporters’ Shield. This season, Messi has scored 20 goals and provided 11 assists in 21 games, placing him among the league's top performers. The prospective extension would keep Messi with Inter Miami through at least 2026, aligning with his plans to defend Argentina’s World Cup title in 2026.
In other player news, German international Thomas Müller has made an immediate impact in MLS with the Vancouver Whitecaps. After joining the team in August 2025 at age 36, Müller scored a hat-trick on his birthday, leading the Whitecaps to a 7-0 victory over the Philadelphia Union. This performance not only set a new MLS record but also secured Vancouver's playoff berth with six matches remaining in the season.
These developments underscore MLS's commitment to enhancing its international profile through strategic player signings and broadcast partnerships. The league's efforts to attract global talent and expand its reach are poised to elevate the sport's popularity and competitiveness in North America.
As the season progresses, fans can anticipate more exciting matches and potential player movements that will continue to shape the future of Major League Soccer.
