Making changes can be difficult.
Its hard to get motivated to do something over and over again, even if you know that its good for you.
But what if I told you there was a different option, something that didnt require an ounce of motivation?
Eric Johnson is a researcher at Columbia University, and Daniel Goldstein is a researcher at the London Business School.
Together, they conducted an a surprising study that revealed just how much your environment impacts your behavior, often without you even realizing it.
Here is what they discovered:
Would you like to be an organ donor?
The researchers collected data from 11 countries in Europe.
The data showed the percentage of people in each country who had selected to be an organ donor.
The following chart shows the differences in organ donors by country.
Notice that there is one group of countries where the percentages of organ donors are very low (left) and one group of countries where the percentages of organ donors are very high (right).