How Quest won the battle of the protein bars

 (Courtesy of Quest)

If youre anything like me, youve occasionally found yourself on Instagram, scrolling masochistically through photos of extremely fit people. Maybe youve noticed that these people seem to love, even worship, a certain brand of protein bars. Maybe youve looked at photos of these bars and asked yourself, is this food? Will it help me do a pull up? Why does it look like the tile grout in my bathroom?

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