When it comes to beinghealthy, there tends to be two types of people in the world.
On one hand, you have the people whokeep track of every single calorie thatenters their mouths throughout the day.
Then on the other hand, you have the people whowould rather not know that they just blindly consumed 5,000 calories in a single sitting.
If you’re someone whoprefers to take the “ignorance is bliss” approach to your calorie consumption, I have some bad news for you.
Binge drinking is about to become a whole lot less fun. The beer industry just agreed to put those horrifyingcalorie counts on all of their lbeer and can labels.
Yeah, I know. Talk about sucking all the happyright out of happy hour.
Apparently, the country’s biggestbrewers, Anheuser-Busch InBev, Constellation Brands, MillerCoors and Heineken, have agreed toincludenutrition facts ontheir labels that will provide beer drinkers with inforegarding calories, carbs, fat, alcohol contentand a product freshness.
The Beer Institute wantsbreweries to adopt these new labeling practices by the year 2020. However, some companies are planning to roll out labels that comply with these standards right away.
Since, all together,these brewing companies produce over80 percent of all domestic beers, this new calorie count initiative is expected to be one of thebiggestchanges the beer industry has seen in quite some time.
But before you decide to drink all of your beers while blindfolded, you should know thatthere’s one little catch to this agreement.
If you take a closer look at the deal,you’ll discoverthat thisvoluntary initiative doesn’t disclose where the nutrition facts have to appear.
This means that beer companies can technically get away with skipping out on the printednutrition labels, and instead add aQR code totheir bottles that connect consumers to a website with the required serving facts.
So, hey, maybe the new labels won’t be such a buzz kill after all.
Subscribe to Elite Daily’s official newsletter,The Edge, for more stories you don’t want to miss.
Read more: http://elitedaily.com/envision/beer-nutrition-labels/1552267/
