One of the most significant moves was the signing of South Korean star Son Heung-min by Los Angeles FC in August 2025. The transfer, reported at a record $26.5 million, marked a major cultural and sporting milestone for MLS. Following this acquisition, MLS secured multiyear broadcast agreements with South Korean platforms Coupang Play and SPOTV, enabling South Korean audiences to watch LAFC matches. This strategic move aims to boost the league's international visibility and tap into the growing interest in soccer in Asia.
On the field, the 2025 MLS season has been marked by impressive performances from several teams. The Vancouver Whitecaps, for instance, have seen a significant impact since the arrival of German forward Thomas Müller. Since his debut, Müller has scored six goals and provided three assists across all competitions, including a crucial goal and assist in the Canadian Championship final against Vancouver FC. This victory marked his 35th career title, making him the German player with the most trophies won. Additionally, his performance in the 3-1 win over San Jose Earthquakes eliminated the latter from playoff contention, highlighting Müller's influence on the team's success.
Inter Miami CF has also been in the spotlight, especially with the announcement of former Barcelona defender Jordi Alba's retirement at the end of the 2025 MLS season. Alba, who joined Inter Miami in 2023, has been a pivotal figure in the team's defense. His decision to retire after the MLS playoffs concludes in November marks the end of a distinguished career that includes multiple La Liga titles and a Champions League victory with Barcelona.
Off the field, the 2026 FIFA World Cup, set to be hosted by the United States, Mexico, and Canada, is expected to serve as a catalyst for the growth of MLS. Matthew McConaughey, co-owner of Austin FC, expressed his belief that the World Cup will transform casual soccer fans into passionate supporters of the league. The tournament's exposure is anticipated to elevate the profile of MLS and contribute to the development of the U.S. Men's National Team, as many young players emerge from MLS academies.
In summary, Major League Soccer continues to evolve, attracting international talent, securing strategic partnerships, and delivering compelling performances that resonate with fans both domestically and internationally. The league's proactive approach to growth and development positions it as a significant player in the global soccer landscape.
