In a strategic move to enhance its global presence, MLS secured multiyear broadcast agreements with South Korean platforms Coupang Play and SPOTV. This initiative follows the high-profile signing of South Korean national team captain Son Heung-min by Los Angeles FC , aiming to captivate the South Korean audience. Seth Bacon, MLS's executive VP of media, emphasized the cultural and sporting significance of Son's arrival, noting its potential to boost the league's international visibility. While financial terms of the agreements were not disclosed, this expansion aligns with MLS's broader strategy to strengthen its footprint in key international markets.
On the field, Lionel Messi is reportedly finalizing a multiyear contract extension with Inter Miami, keeping the Argentine superstar with the club through at least 2026. Since joining in 2023, Messi has been instrumental in Inter Miami's success, scoring 20 goals and providing 11 assists in 21 games this season. His leadership has propelled the team to significant achievements, including the 2023 Leagues Cup and the 2024 Supporters’ Shield. The anticipated extension underscores Inter Miami's commitment to retaining top talent as they prepare to inaugurate their new stadium near Miami International Airport.
In a remarkable individual performance, Thomas Müller, after a distinguished 25-year career with Bayern Munich and the German national team, made an immediate impact in MLS with the Vancouver Whitecaps. At 36, Müller scored a hat-trick on his birthday, leading the Whitecaps to a 7-0 victory over the league-leading Philadelphia Union. This achievement marked the largest win in Whitecaps history and the most lopsided defeat for Philadelphia. Müller's swift adaptation to MLS highlights the league's growing appeal to seasoned international players.
Additionally, Heung-Min Son was named Player of the Matchday 34 in MLS, reflecting his immediate impact since joining LAFC. In his recent performances, Son led LAFC to a crucial victory over Real Salt Lake with a hat-trick, becoming the third player in LAFC history to score three goals in one of his first six matches. This performance has been pivotal in LAFC's push towards securing a playoff spot, with a win in their upcoming match against Real Salt Lake potentially guaranteeing their place.
These developments underscore Major League Soccer's dynamic growth, both in terms of international partnerships and on-field performances, as the league continues to attract global talent and expand its influence in the soccer world.
