In a groundbreaking move, Los Angeles FC secured South Korean captain Son Heung-min from Tottenham Hotspur for a record-breaking $26.5 million. This acquisition highlights MLS's commitment to attracting international talent and enhancing the league's competitive edge. Other significant signings include Atlanta United's $22 million investment in Emmanuel Latte Lath and FC Cincinnati's $16.3 million deal for Kevin Denkey. Collectively, MLS clubs set new internal transfer records, with Austin FC achieving this milestone twice. The league also welcomed 169 international players from 50 countries, with Brazil, Argentina, England, and Portugal being prominent sources of talent. Notably, the United States ranked sixth globally in transfer spending and seventh in revenue during the early months of 2025.
To further streamline operations and retain top talent, MLS introduced a "cash-for-player" trade mechanism in January 2025. This innovative system allows clubs to trade players directly for cash, bypassing traditional asset exchanges. Over $40 million in deals were executed across 11 players, including notable names like Evander, Djordje Mihailovic, and Luciano Acosta. This approach aims to enhance club valuations and maintain competitive rosters.
The league's expansion efforts are also noteworthy. San Diego FC joined MLS as the 30th team, with the inaugural match featuring a nod to the league's origins by hosting D.C. United, the same teams that played in the first-ever MLS match. This expansion reflects MLS's strategic growth and its commitment to broadening its national footprint.
In terms of broadcasting, MLS launched "Sunday Night Soccer," a primetime series airing exclusively on Apple TV+. This initiative aims to showcase marquee matchups and enhance the league's visibility, competing with other major sports' primetime broadcasts. The series is accompanied by dedicated studio programming, including pre-game and post-game shows, providing fans with comprehensive coverage.
On the field, the 2025 season has been dynamic. LA Galaxy clinched their record-extending sixth MLS Cup title by defeating the New York Red Bulls 2–1 in the championship match held at Dignity Health Sports Park in Carson, California. Gastón Brugman was honored as the match's most valuable player, underscoring the team's strategic prowess and individual excellence.
Overall, 2025 has been a pivotal year for Major League Soccer, characterized by strategic investments, innovative operational changes, and a clear vision for growth and competitiveness on both national and international stages.