When the researchers looked at this graph, it was somewhat confusing.
Initially, they thought the difference in donations would be caused by factors like religion and culture, but that wasnt the case.
For example, Denmark and Sweden are located right next to one another. They have many geographic, cultural and social similarities.
You would expect their donation rates to be roughly the same.
And yet, only 4 percent of the population in Denmark has chosen to become an organ donor, while almost 86 percent of the population in Sweden has chosen to donate.
As it turns out, the people in Denmark arent more selfish than the people in Sweden.
The difference in donation rates was due to the type of form that each country sent out.
The countries with low rates of organ donors sent out a form that said, If you want to be an organ donor, check here.
In other words, the form required people to optin.
Meanwhile, the countries with high rates of donation sent out a form that said, If you dont want to be an organ donor, check here.
In other words, the form required people to optout.
The difference was astounding.